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Dutch tighten their rules on advertising of alcohol

BMJ 2000; 320 doi: http://dx.doi.org/10.1136/bmj.320.7242.1094 (Published 22 April 2000) Cite this as: BMJ 2000;320:1094
  1. Tony Sheldon
  1. Utrecht

    The Dutch health minister, Els Borst, has, after fierce negotiations, agreed a stricter alcohol advertising code with the powerful Netherlands drinks industry. It is aimed at protecting young people, because of evidence of increasing alcohol consumption among teenagers.

    The code, covering all media and public events, bans alcohol advertising or sponsorship where more than a quarter of the viewers, readers, listeners, or visitors are aged under 18.

    Alcohol advertisements …

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