Pfizer to sponsor European impotence awareness campaignBMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7235.598 (Published 04 March 2000) Cite this as: BMJ 2000;320:598
- Gavin Yamey
Pfizer, the manufacturer of sildenafil (Viagra), is to launch a Europe-wide “disease awareness” campaign, focusing on treatments for erectile dysfunction without naming its product. The advertising of prescription drugs directly to consumers is banned in the United Kingdom, but pharmaceutical companies are testing the limits of this ban. Last year a television commercial about …
Log in using your username and password
Log in through your institution
Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
Sign up for a free trial