Consumers' healthBMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7232.454/a (Published 12 February 2000) Cite this as: BMJ 2000;320:454
- Douglas Carnall (firstname.lastname@example.org)
You wait months for a UK consumer health website, and then three come at once. Last week saw the launch of three such sites, all complete with television celebrity and all predicated on a portal strategy—that is, acting as a gateway to direct users to content at other sites. I tested each site by playing a smoker who wants further information about stopping.
The search facility of …