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Advertisement breached code of practice

BMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7231.335/a (Published 05 February 2000) Cite this as: BMJ 2000;320:335
  1. Gavin Yamey
  1. BMJ

    The Association of the British Pharmaceutical Industry has ruled that the drug company Pharmacia and Upjohn breached its code of practice with its advertisement for the incontinence drug tolterodine (Detrusitol).

    The advertisement, which appeared in the BMJ (23 October), showed a smiling woman in a …

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