Doctors feel pressurised by direct to consumer advertisingBMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7221.1321a (Published 20 November 1999) Cite this as: BMJ 1999;319:1321
- David Spurgeon
Most doctors whose patients asked them about drugs they had seen advertised in the media felt under pressure to prescribe them, according to a telephone poll reported at the annual meeting of the American Association of Pharmaceutical Scientists.
In 30-36% of such cases the doctors gave in to the pressure, even when the drug in question was not their first choice.
The poll was conducted among 199 primary …