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Doctors feel pressurised by direct to consumer advertising

BMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7221.1321a (Published 20 November 1999) Cite this as: BMJ 1999;319:1321
  1. David Spurgeon
  1. Quebec

    Most doctors whose patients asked them about drugs they had seen advertised in the media felt under pressure to prescribe them, according to a telephone poll reported at the annual meeting of the American Association of Pharmaceutical Scientists.

    In 30-36% of such cases the doctors gave in to the pressure, even when the drug in question was not their first choice.

    The poll was conducted among 199 primary …

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