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Drug advertising

BMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7218.1208a (Published 30 October 1999) Cite this as: BMJ 1999;319:1208
  1. Douglas Carnall (dcarnall@bmj.com)
  1. BMJ

    The web is straining the traditional boundaries of the advertising of prescription medicines, and there's plenty of content on both sides of the debate. PhRMA (www.phrma.org) is the umbrella organisation of the American pharmaceutical industry and, perhaps not surprisingly, is in favour of “direct to consumer” advertising (www.phrma.org/facts/bkgrndr/advert.html). Meanwhile, the …

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