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Antismoking campaigns should “target 4 year olds”

BMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7217.1092b (Published 23 October 1999) Cite this as: BMJ 1999;319:1092
  1. Judy Jones
  1. Malmesbury, Wiltshire

    Children as young as 4 years old should be educated about the dangers of cigarettes if government targets to reverse the rise in smoking among children are to be met.

    Many traditional methods of dissuading young people from taking up the habit have little or no effect, possibly because they do not start early enough, according to a study from the NHS Centre for Reviews and Dissemination, University of York (Effective Health Care 1999;5(5)).

    Existing programmes mostly target 11-17 year olds, by which time many young …

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