American Medical Association guidelines on direct to consumer advertisingBMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7213.805a (Published 25 September 1999) Cite this as: BMJ 1999;319:805
The guidelines below are an abridged version of the AMA's guidelines, which were developed with the Food and Drug Administration and the Pharmaceutical Manufacturers Association.
Must be disease specific and enhance consumer education …
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