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Unbalanced presentation of facts breaks UK drug adverts code

BMJ 1999; 319 doi: https://doi.org/10.1136/bmj.319.7212.727a (Published 18 September 1999) Cite this as: BMJ 1999;319:727
  1. Susan Mayor
  1. London

    The unbalanced presentation of information and the potentially misleading use of words formed the basis of most of the cases heard by the UK's Prescription Medicines Code of Practice Authority during the first quarter of this year.

    The authority—established by the Association of the British Pharmaceutical Industry to enforce its code of practice—ruled that the code had been …

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