The BMJ's website is mushrooming
- Tony Delamothe, web editor (tdelamothe@bmj.com),
- Richard Smith, Editor (rsmith@bmj.com)
- BMJ
- BMJ
Websites are like gardens. Turn your back on them for a few weeks and they're overrun with weeds in the form of out of date coming events and hypertext links leading nowhere. But, like gardens, websites offer amazing opportunities to experiment Plant something that doesn't take or produce the effect you wanted and you can take it out and try something else. And, like a garden, the internet is very forgiving—no hard copy archive survives to mock your false starts and wrong turns.
The launch of the BMJ's full text website in April 1998 coincided with a frenzy of new planting, much of which is coming to fruition this (northern) summer. Most work has been devoted to our collected resources—210 virtual pages each devoted to a single topic These rely on the coding of each journal article with one or more clinical and non-clinical topic codes (for example, the first paper this week has been coded: liver, perinatal, pancreas and biliary tract, and chemical pathology). Not only can website visitors review the archive of all papers published by the BMJ on a particular topic; they can also read relevant papers in the eight online specialist journals published by the BMJ Publishing Group (see box) Each topic page links to relevant Cochrane abstracts, job advertisements on our classified site, and the virtual bookshelf for that specialty within our electronic bookshop—from which books can be bought on line. Over the next few months, we will be adding more resources, beginning with the eBNF (the electronic version of the British National Formulary). We also plan to appoint green fingered …
Sign in
Personal subscribers, sign in here:
Article access
Article access for 1 day
Purchase this article for £20 $30 €32*
The PDF version can be downloaded as your personal record
CiteULike
Connotea
Del.icio.us
Digg
Facebook
Reddit
Technorati
Twitter
Stumbleupon
Rapid responses
Latest Responses
Re: How much of a social media profile can doctors have?
Published 13 February 2012
Re: Diagnosis and management of Raynaud’s phenomenon
Published 13 February 2012
Re: Is it unethical for doctors to encourage healthy adults to donate a kidney to a stranger? No
Published 13 February 2012
Re: Report predicts 20 million AIDS orphans in Africa by 2010
Published 13 February 2012
Re: Darwin’s illness revisited
Published 13 February 2012
Most responses
Does anyone understand the government’s plan for the NHS? (17 responses)
Published 17 Jan 2012
Bad medicine: medical nutrition (15 responses)
Published 18 Jan 2012
Shared decision making: really putting patients at the centre of healthcare (7 responses)
Published 27 Jan 2012
Why legislation is necessary for my health reforms (7 responses)
Published 1 Feb 2012
How much of a social media profile can doctors have? (6 responses)
Published 23 Jan 2012