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BMJ 1999; 318 doi: https://doi.org/10.1136/bmj.318.7191.1152a (Published 24 April 1999) Cite this as: BMJ 1999;318:1152

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  1. Douglas Carnall
  1. BMJ

    web.ukonline.co.uk/members/n.robinson/NHS_direct/NHSD.htm You can say what you like about New Labour, but it does know a thing or two about running a call centre (that's how you win elections these days), see editorial p 1092. So perhaps it is hardly surprising that the flagship of the government's plan to modernise the health service is NHS Direct, the system of call centres to provide 24 hour telephone advice. …

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