Spin doctorBMJ 1999; 318 doi: https://doi.org/10.1136/bmj.318.7187.883a (Published 27 March 1999) Cite this as: BMJ 1999;318:883
- James Owen Drife, professor of obstetrics and gynaecology
I used to enjoy firing off letters to newspapers. If they were published they produced no discernible results apart from occasional postcards from long lost relatives. Nevertheless, I felt that the papers were trying to help.
Now, recently installed as press officer to a royal college, how do I feel about the media? Uncomfortable when they focus on medicine's shortcomings. Stimulated when journalists ask incisive questions. Paranoid? No, surprisingly. The media rarely seem to be out to …