Advertising by pharmaceutical companies in eBMJBMJ 1999; 318 doi: https://doi.org/10.1136/bmj.318.7183.598 (Published 27 February 1999) Cite this as: BMJ 1999;318:598
The issue should be debated properly
- Sheila McKechnie, Director
- Consumers' Association, London NW1 4DF
- London WC1H 9JR
EDITOR—It is regrettable that the BMJ has taken the decision to accept advertising from the pharmaceutical industry on its website. This will serve only to undermine the spirit and intended practice of the Medicines Act and the industry code of practice that explicitly prohibits the advertising of prescription drugs to the public.
Whereas the Medicines Control Agency might think that advertising by pharmaceutical companies on the BMJ's website is acceptable because the intended audience is doctors and not the public, in reality far more …