Public campaigns do not always workBMJ 1998; 317 doi: https://doi.org/10.1136/bmj.317.7164.970b (Published 10 October 1998) Cite this as: BMJ 1998;317:970
- Linda Beecham
Campaigns aimed at encouraging the public to use health services responsibly are not always getting their message across, according to research published in the October issue of Health Which?
The magazine asked people what they thought of some of the campaigns run by the Doctor patient partnership (Dpp), which was launched in 1996 by the Department of Health and the BMA to try to reduce demands on Gps. …