Fillers A workshop that has changed my practice

Selling cheesea beginner's guide

BMJ 1998; 317 doi: https://doi.org/10.1136/bmj.317.7162.893 (Published 26 September 1998) Cite this as: BMJ 1998;317:893
  1. Sién A Evans, senior registrar in public health medicine
  1. Leeds

    “Think of yourselves as cheese makers,” said the tutor. Just as cheese makers must bring their cheese to the attention of the public via cheese sellers, so you must package your research to appeal to the cheese sellers (otherwise known as journal editors) and the cheese buying public (journal readers). Being in public health, this was perhaps an unfortunate analogy given recent scares concerning E coli and Listeria. However, it did serve to demystify what can at times appear to be a distant goal, attainable to only a select few.

    Rule one: If left in a drawer for several months research (just like cheese) will go off. Several tutees, myself included, shift uncomfortably in their seats. “Getting more publications” …

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