Celebrities influence the public

BMJ 1998; 316 doi: (Published 14 March 1998) Cite this as: BMJ 1998;316:797
  1. Jacqui Wise
  1. BMJ

    A celebrity's choice of treatment can have a powerful influence on the general public. American researchers found a 25% decrease in the number of women choosing breast conserving surgery as opposed to mastectomy after Nancy Reagan, wife of then president Ronald Reagan, made a similar decision in 1987.

    Ann Butler Nattinger, from the …

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