Celebrities influence the publicBMJ 1998; 316 doi: https://doi.org/10.1136/bmj.316.7134.797h (Published 14 March 1998) Cite this as: BMJ 1998;316:797
- Jacqui Wise
A celebrity's choice of treatment can have a powerful influence on the general public. American researchers found a 25% decrease in the number of women choosing breast conserving surgery as opposed to mastectomy after Nancy Reagan, wife of then president Ronald Reagan, made a similar decision in 1987.
Ann Butler Nattinger, from the …