Prescription Medicines Code of Practice Authority investigates criticisms of advertisements

Editor—Several letters recently have criticised the advertising of prescription medicines.1 Two points should be borne in mind. Firstly, a marketing authorisation for a medicine cannot be obtained unless the quality, safety, and efficacy of the medicine have been shown to the satisfaction of the United Kingdom Medicines Control Agency or the European Medicines Evaluation Agency. Secondly, all claims made for a product have to be consistent with the summary of product characteristics, which is approved as part …