Tobacco company targeted marketing campaign at teenagersBMJ 1998; 316 doi: https://doi.org/10.1136/bmj.316.7128.327f (Published 31 January 1998) Cite this as: BMJ 1998;316:327
- Deborah Josefson
- San Francisco
Documents released by a California congressman, Henry Waxman, reveal that the tobacco giant R J Reynolds pursued a systematic strategy of attracting adolescents as young as 14 years old to cigarettes. These documents directly contradict the testimony of tobacco company executives given in Congress last June.
The confidential papers were obtained by subpoena and consist of internal memorandums that implicate the executives at the highest level in the plans. Realising that young smokers represented the future of the industry and that brand loyalty was established early, R J Reynolds sought to capture the youth market. For example, a 1975 memorandum on Camel Filters …