Why the BMJ needs data on doctorsBMJ 1998; 316 doi: https://doi.org/10.1136/bmj.316.7127.310a (Published 24 January 1998) Cite this as: BMJ 1998;316:310
***Most BMA members do not disagree with BMJ Data Services collecting data on them and using those data commercially, because they complete and return the forms we send them. We are legally obliged to regularly give them a chance to indicate that they do not want to receive commercial mailings. A good many do indicate that they do not want to receive them, and we ensure that they don't. Our commercial competitors have a much lower opt out rate, which raises questions on just how careful they are about giving doctors the chance to say no.
The BMA has approved this project because we need the data for trade union reasons and to run a modern organisation, because we can make sure that the wishes of doctors who opt out are respected, and because we can make money to underwrite professional activities that will otherwise go to commercial organisations. If BMJ Data Services …
Log in using your username and password
Log in through your institution
Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
Sign up for a free trial