Choice

Beyond informing patients to involving them

BMJ 1998; 316 doi: https://doi.org/10.1136/bmj.316.7125.0 (Published 10 January 1998) Cite this as: BMJ 1998;316:0

Communication depends on constant hard work and is easy to get wrong. Jeff Aronson has had his name mis-spelt Aaronson, Tronson, Bronson, and even Arson (p 124). He has learnt to ask patients how they pronounce and spell their names. Marshall Marinker found the wrong preposition used in a Franz Kafka quote in his editorial because of “BT (the telecommunications company), my diction, and the technical editor's hearing (p 150).” Timothy Beringer describes the panic he felt in his membership examination when faced with …

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