Education And Debate

Looking to the future: amazon.com and four trends

BMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7123.1694 (Published 20 December 1997) Cite this as: BMJ 1997;315:1694
  1. Ronald E LaPorte (rlaporte@vms.cis.pitt.edu), professora,
  2. Akira Sekikawa, fellowa,
  3. Deborah Aaron, research assistanta,
  4. Rimei Nishimura, fellowa,
  5. Benjamin Acosta, fellowa
  1. a Global Health Network, WHO Collaborating Center, Department of Epidemiology, Graduate School of Public Health, University of Pittsburgh, Pittsburgh, PA 15261 USA www.pitt.edu/HOME/GHNet/GHNet.html
  1. Correspondence to: Professor LaPorte

Amazon.com is the world's largest bookstore and currently the most successful enterprise on the internet. In amazon.com one can:

  • Easily find books by browsing;

  • Find books that are the most read;

  • Identify books recommended and reviewed by experts;

  • Find award winning books;

  • Examine ratings and reviews by peers;

  • Rate and review books for other readers;

  • Select and pay for books directly on the internet;

  • Have new books selected on the basis of previous choices and pushed onto your computer.

Substitute the word “journal” for “book”: this is the future of …

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