Europe agrees complete ban on tobacco advertising by 2006BMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7122.1559 (Published 13 December 1997) Cite this as: BMJ 1997;315:1559
- Rory Watson
All tobacco advertising in the European Union will be gradually scaled down from 2001 and banned completely five years later under a landmark agreement reached by European Union health ministers last week.
Although many antitobacco organisations would have liked the new legislation to have been even stricter (it allows several temporary exemptions) and to have come fully into force earlier, they have still welcomed the breakthrough in the long running negotiations. “Obviously we would have much preferred a shorter time scale,” said Andrew Hayes, EU liaison officer for the Association of European Cancer Leagues. “However, it has taken several years to get this far, without knowing that the directive would be …