The spin on spermBMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7119.1386 (Published 22 November 1997) Cite this as: BMJ 1997;315:1386
- Kamran Abbasi, editorial registrar
Kamran Abbasi reports on the launch of a controversial technique to select a baby's sex which received a large amount of positive media coverage.
RightBaby, an Anglo-French company marketing a new gender selection technique, has enjoyed worldwide media coverage, much of it uncritical. As a result, a week after its launch in Britain the Oxfordshire based company had received over 1300 inquiries. Alas, this seems to be another triumph for the purveyors of spin, as the company could not provide full details to support its claims and has not published in a peer reviewed journal.
Even before the official launch, the Daily Mail gave front page coverage to the story: “Would you pay £199 to choose your baby's sex?” Inside, on the health page, Anastasia Stephens informed her readers that: “A controversial test that tells women on …