Medicine And Books

Stopping AIDS: AIDS/HIV Public Education and the Mass Media in Europe; Television, AIDS and Risk. A Cultural Studies Approach to Health Communication

BMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7114.1027 (Published 18 October 1997) Cite this as: BMJ 1997;315:1027
  1. Simon Chapman, associate professor
  1. Department of Public Health & Community Medicine, University of Sydney, Westmead Hospital, Australia

    Stopping AIDS: AIDS/HIV Public Education and the Mass Media in Europe

    Kaye Wellings, Becky Field, Addison-Wesley Longman, £19.99, pp 280 ISBN 0 582 29227 1

    Television, AIDS and Risk. A Cultural Studies Approach to Health Communication

    John Tulloch, Deborah Lupton,

    Allen&Unwin, £14.99, pp 236

    ISBN 1 86448 224 9

    A history of public health will record that the mid-1980s and 1990s were years when health educators took to the mass media with a whole set of new challenges. A major challenge presented by HIV and AIDS was, instead of mostly saying “Don't” and “Stop,” to send the message “Yes, but carefully now.”

    Governments, AIDS organisations, and the gay community have sought to raise awareness and concern, counteract stigmatisation, and, perhaps most controversially, “democratise” risk, and have accepted the Sisyphean challenge to eroticise the condom (as someone put …

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