Letters

Test sales do not have impact on prevalence of smoking by children

BMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7106.491 (Published 23 August 1997) Cite this as: BMJ 1997;315:491
  1. Mark Bagott, Paediatriciana,
  2. Christine Jordan, Health promotion specialista,
  3. Charlotte Wright, Consultant community paediatriciana,
  4. Steve Jarvis, Donald Court professor of community child health
  1. a University of Newcastle, Community Child Health, Gateshead NE8 1EB

    Editor—The office of trading standards in Liverpool suggests that it is possible to reduce cigarette sales to minors from 100% to 3% on the basis of test sales in which a child is recruited to attempt to purchase cigarettes while being observed covertly by a trading standards officer (R Croft, fourth WHO seminar for a tobacco-free Europe, Skovde, Sweden, June 1994). If the child is successful, the shop is prosecuted. The drop in observed sales has been interpreted as a genuine reduction in the availability of cigarettes to children. Legislation has now …

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