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The campaigner who dreams of a tobacco free world

BMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7106.445h (Published 23 August 1997) Cite this as: BMJ 1997;315:445

Matthew Myers was the only public health advocate to sit down with tobacco companies in the United States earlier this year to broker the historic $300bn (£188bn) deal. He tells Terri Rutter that the battle against smoking is far from over

Matthew Myers says attitudes towards tobacco are finally changing

EILEEN COLTON

This week doctors, tobacco control activists, and public health officials gather at the 10th world conference on tobacco or health in Beijing. Matthew Myers, executive vice president of the National Center for Tobacco-Free Kids, will be among them. The venue for the meeting is appropriate, he says, as more people will die in China from tobacco related illness than anywhere else in the world.

Mr Myers has a mission to stop what he passionately believes is indiscriminate murder carried out by tobacco companies. “This is an industry responsible for killing more people than any other,” he says. Set up a year ago, the National Center for Tobacco-Free Kids counts among its member organisations (over 120) the American Cancer Society, the American Medical Association, and the American Public Health Association.

Mr Myers, a long time tobacco control advocate, was responsible for demanding that warning labels on cigarette …

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