FDA tightens rules on advertising

BMJ 1997; 315 doi: (Published 23 August 1997) Cite this as: BMJ 1997;315:445
  1. Deborah Josefson
  1. San Francisco

    Pharmaceutical companies in the United States must provide more information when advertising directly to the public, the Food and Drug Administration (FDA) has ruled, after mounting concern that a lot of promotional material is confusing. Television and radio advertisements are particularly targeted under the new rules, which come into effect immediately.

    The pharmaceutical industry in the United …

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