FDA tightens rules on advertisingBMJ 1997; 315 doi: https://doi.org/10.1136/bmj.315.7106.445g (Published 23 August 1997) Cite this as: BMJ 1997;315:445
- Deborah Josefson
- San Francisco
Pharmaceutical companies in the United States must provide more information when advertising directly to the public, the Food and Drug Administration (FDA) has ruled, after mounting concern that a lot of promotional material is confusing. Television and radio advertisements are particularly targeted under the new rules, which come into effect immediately.
The pharmaceutical industry in the United …