Tweaking the BMJ redesign and fretting about alcoholBMJ 1997; 314 doi: https://doi.org/10.1136/bmj.314.7088.0 (Published 19 April 1997) Cite this as: BMJ 1997;314:0
When the New England Journal of Medicine was redesigned in 1996 many readers didn't like the result. “I feel rather as if a beloved and dignified mentor just showed up in my classroom in an Armani suit coat, lime green pants, and a powdered wig,” said one reader. Almost half of those who wrote to the editor said they didn't like the changes, and he promised not to redesign the journal again.
We've been luckier, perhaps because we are not seen as being so dignified. Fifty eight people have written to congratulate …
Log in using your username and password
Log in through your institution
Sign up for a free trial