Medicine And The Media

The fight for the mouths of babes

BMJ 1997; 314 doi: https://doi.org/10.1136/bmj.314.7082.760 (Published 08 March 1997) Cite this as: BMJ 1997;314:760
  1. Heather Welford, freelance journalist and writer, Newcastle upon Tyne

    “Women want choice and information,” said the press release detailing a Mori survey on attitudes towards infant feeding. Well, yes. But the release is from Inform, a new campaign launched by the British formula milk companies' body. Even a non-cynical observer may wonder what they're up to.

    To some people, the formula milk industry is a bunch of fat cats making millions at the expense of babies' health. Like Allison Pearson, writing in the Evening Standard, this lot believe “with breast milk on tap, the baby milk manufacturer is like the shyster standing on the front at Brighton, flogging bottled Eau de Mer.” To others, breast feeding is a faintly disgusting quirk, indulged in by the lentil eating middle class. While most of us are somewhere between the extremes, wherever we are we can't argue with the industry here—women should have the information …

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