A Christmas fairy taleBMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7072.1612 (Published 21 December 1996) Cite this as: BMJ 1996;313:1612
- George D Lundberg, editora
Bah. Humbug, balderdash. A Christmas fairy tale. In the expanding world of electronic medical journalism, content is king. The exchange of print and electronic information among scientists and clinicians (as well as person to person) will continue to coexist side by side. Some methods are better for some things; others for others. Evolution in this process is occurring and will continue. We are monitoring numerous objective and subjective markers as we design this evolution prospectively. The only way to predict the future is to create the future. This we try to do every day.
It may be helpful to remind scientist La Porte and lawyer Hibbitts that clinical research information published in medical journals is different from new information in music, mathematics, astronomy, and the law. Lives actually depend on it. Real doctors use this information to help decide how to take care of real patients every day. Medical journal editors have relationships of trust with many publics, beginning with the reader and the author, extending through the owner and the sources of financial support but, most especially, to patients. In medical information quality of content will continue to be king for the benefit of all of us as patients.