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Dutch anti-alcohol campaign is under attack

BMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7069.1349 (Published 30 November 1996) Cite this as: BMJ 1996;313:1349

The powerful Dutch drinks industry has demanded that a hard hitting antidrinking poster campaign linking excess alcohol consumption with images of violence and ill health be halted.

Already one poster entitled Champagne Brut, depicting a sobbing and distressed young woman, has been withdrawn from hundreds of locations for “political reasons.” Health minister Professor Borst-Eilers called for the poster to be withdrawn after complaints from the French ambassador about the use of the word champagne in this way.

Now STIVA, the foundation for responsible …

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