Editor's choiceBMJ 1996; 313 doi: http://dx.doi.org/10.1136/bmj.313.7062.0 (Published 12 October 1996) Cite this as: BMJ 1996;313:0
What are my chances, doc?People become very confused over the risks of life. One reason is that we are all confused. Nobody has the data we need to be clear. A second reason is the way data are presented. “My risk is trebled, that's terrible. You mean it's gone up from one in a million to three in a million. Oh, I can live with that.” The third reason is that some vested interests deliberately set out to confuse. “Doubt is our product,” said an internal tobacco industry document in …
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