Driven to distraction

BMJ 1996; 313 doi: (Published 10 August 1996) Cite this as: BMJ 1996;313:368
  1. Tony Smith

    Talk to grandparents and they will agree that they can remember as children complaining of being bored. I suspect that children today become bored rather more quickly. Might a shortened attention span be part of the popular culture?

    Children—or at least children in affluent societies—are exposed to a continuous blast of advertising urging them to abandon last month's computer game for a new one and to watch the latest, brightest, noisiest television show. Of course children have always been creatures of fashion, though in the old days the switch from marbles to conkers was determined not by the advertiser but by …

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