Asda's replyBMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7053.360a (Published 10 August 1996) Cite this as: BMJ 1996;313:360
- Archie J Norman
- Chief executive Asda Group, Leeds LS11 5AD
EDITOR,—So far, 8000 general practitioners and other health professionals have expressed support for Asda's campaign to end resale price maintenance on well known, widely available health aids, medicines, and vitamins. It is interesting that those who deal daily with the concerns of ordinary people recognise that the price of everyday health care items is an issue.
Asda's purpose in opposing resale price maintenance is straightforward: we want to provide our customers with the products they need at a price that represents …