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BMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7050.133a (Published 20 July 1996) Cite this as: BMJ 1996;313:133

In the United States alternative medicine has traditionally attracted scorn from the medical establishment. Any physician expressing an interest in unconventional medicine risked censure by his or her peers. Yet in 1991, one in three Americans visited an alternative health practitioner, spending an unreimbursed $13.7bn (£9.1bn) dollars for their services. The number of consultations with alternative practitioners exceeded the number of consultations with primary care physicians, according to one estimate, although 80% of people using alternative treatments also sought conventional medical advice.

By 1994 the picture had changed, with a study suggesting …

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