French biscuit makers force tobacco campaign banBMJ 1996; 313 doi: https://doi.org/10.1136/bmj.313.7048.7 (Published 06 July 1996) Cite this as: BMJ 1996;313:7
- Alexander Dorozynski
Legal action by French biscuit manufacturers has succeeded in halting publication of an advertisement which claims that eating a biscuit a day is a greater cardiovascular risk than breathing secondhand tobacco. The biscuit manufacturers took their case to the highest civil court, the Paris tribunal de grande instance, where Jean-Pierre Marcus, vice president of the tribunal, promptly ruled against Philip Morris Europe.
Philip Morris launched a European advertising campaign early in June in which it …