Hollywood goes up in smokeBMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7047.1678a (Published 29 June 1996) Cite this as: BMJ 1996;312:1678
- Douglas Carnall
Actors have smoked on screen for almost as long as the medium of cinema has existed, prompting anti-tobacco campaigners to accuse them of setting a bad example to young, impressionable audiences. Yet Hollywood's film makers live and work with some of the world's toughest public smoking laws. All public transport that departs or arrives in California is smoke free, and it is illegal to light up in any enclosed public space.
Have these measures led to a backlash against the anti-tobacco lobby, which now so clearly seems to have the upper hand? Or are more sinister forces at work, fighting to maximise the remaining opportunities for tobacco promotion now that so many avenues have been closed?