Image of various providers of sexual health care varies

doi:10.1136/bmj.312.7043.1419c

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Anna Pallecaros,
Angela Robinson,
J Greenaway,
D Holland

Clinical research fellow Department of Genitourinary Medicine, St Mary's Hospital, London W2 1NY
Consultant physician Health adviser Senior nurse Department of Genitourinary Medicine, University College Hospital, London WC1E 6AU

EDITOR,—Sue Stuart-Smith's editorial on teenage sex1 offers a sobering challenge to those who provide sexual health care for young people.2 Stigma can be a powerful barrier to attendance at a service; conversely, however, image can be harnessed to focus marketing strategy. We present data from a large group of young students that show considerable differences in the market appeal of NHS providers of sexual health care with different names: genitourinary medicine clinics, sexual health clinics, family planning clinics, and general practitioners.

Students passing an …