Bigger tobacco companies offer a deal on adolescent smokers

BMJ 1996; 312 doi: (Published 01 June 1996) Cite this as: BMJ 1996;312:1380

The cracks in Fortress Tobacco widened further last month. Two tobacco companies, including America's biggest, proposed that the US Congress should pass laws to reduce the amount of adolescent smoking by banning sales from vending machines and by restricting tobacco advertisements and promotions.

The two companies are Philip Morris USA, the nation's biggest cigarette maker, and the United States Tobacco Co, America's biggest maker of chewing tobacco and snuff. Their proposal was multifaceted. Firstly, they would accept a ban on tobacco sales through vending machines—which make up about 9% of sales to young people (see table). Secondly, they would spend $250m (£165m) over the …

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