Medicine And Books

Managing Health Promotion: Developing Healthy Organizations and Communities

BMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7038.1109a (Published 27 April 1996) Cite this as: BMJ 1996;312:1109
  1. John Ashton

    Ina Simnett Wiley, £14.99, pp 229 ISBN 0 471 95814 X

    Reviewing health in the Mersey region in 1984, I described health promotion as “any combination of health education and political, economic and organisational activity designed to improve or protect health through its effect on the human environment and on behaviour.” At the time this definition attracted quite widespread support and of course since then we have had the rapid adoption of at least a ritual obeisance to the notion that health promotion is “a good thing.”

    Health education departments have renamed themselves health promotion departments and those working in …

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