…but members of the public make up their own minds about risks

BMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7037.1038 (Published 20 April 1996) Cite this as: BMJ 1996;312:1038
  1. K D Gunasekera,
  2. A I Hapgood,
  3. E L Harvey,
  4. T R M Hayfron Benjamin,
  5. M S J Jachuck,
  6. A L N Jackson,
  7. N P A Kronfeld,
  8. M I Manikon,
  9. C J Mearns,
  10. N Mushtaq,
  11. Fiona Adshead
  1. (final year medical students), (lecturer in public health) Department of Public Health Sciences, St George's Hospital Medical School, London SW17 ORE

    EDITOR,—The government's recent statement on bovine spongiform encephalopathy has focused media interest on its potential impact on consumer behaviour.1 The general public's response to media reports on “mad cow disease” and how this might have affected their behaviour already have not been well documented. In a survey among nurses 5% reported avoiding beef and a further 58% said that they would do so if cross species transmission was confirmed.2

    Before the government's most recent statement we interviewed 155 members of the general public in three south London boroughs to …

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