Advertisement's selective quotation from old article misrepresentscurrent situationBMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7033.780c (Published 23 March 1996) Cite this as: BMJ 1996;312:780
- Catherine Pope
- Lecturer in social and behavioural medicine Department of Epidemiology and Public Health, University of Leicester, Leicester LE1 6TP
EDITOR,—Readers of the BMJ may have noticed that a private health care insurance company is currently running an advertising campaign that selectively quotes from articles on waiting lists that were published in the journal in 1993 and 1994.1 2 I am currently corresponding with the marketing director of the insurance company and with the Advertising Standards Authority in an attempt to prevent …
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