Letters

Advertisement's selective quotation from old article misrepresentscurrent situation

BMJ 1996; 312 doi: http://dx.doi.org/10.1136/bmj.312.7033.780c (Published 23 March 1996) Cite this as: BMJ 1996;312:780
  1. Catherine Pope
  1. Lecturer in social and behavioural medicine Department of Epidemiology and Public Health, University of Leicester, Leicester LE1 6TP

    EDITOR,—Readers of the BMJ may have noticed that a private health care insurance company is currently running an advertising campaign that selectively quotes from articles on waiting lists that were published in the journal in 1993 and 1994.1 2 I am currently corresponding with the marketing director of the insurance company and with the Advertising Standards Authority in an attempt to prevent …

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