France uncovers plan to bypass tobacco lawsBMJ 1996; 312 doi: https://doi.org/10.1136/bmj.312.7031.599a (Published 09 March 1996) Cite this as: BMJ 1996;312:599
- Alexander Dorozynski
Strategic plans to side step antitobacco laws have been seized from the offices of R J Reynolds France, the French subsidiary of R J Reynolds Tobacco International. They were seized by a Paris judge after a complaint against the company.
Lengthy excerpts from the plans have now been published in the French daily newspaper Le Monde. The documents describe techniques to bypass legislation prohibiting or limiting tobacco advertising. This legislation includes what is known in France as the Evin law, after the former minister of health and social affairs Claude Evin.
One document, …