Medicine And The Media

Dying of embarrassment

BMJ 1996; 312 doi: (Published 02 March 1996) Cite this as: BMJ 1996;312:585
  1. Caroline White

    When asked how he would like to be immortalised, Woody Allen quipped, “By living forever.” Forget immortality. For British men, even aspiring to “ripe old age” is difficult. They are twice as likely as women to die before the age of 65 and four times as likely to be killed in accidents, and five times as many of them commit suicide.

    In an effort to dispel the ignorance and embarrassment that often attend men's reluctance to take care of their health, the BBC broadcast a concentrated series of programmes intended, said Glenwyn Benson, head of commissioning for adult education at the BBC, to show men that …

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