Brief for the redesign of the BMJ

BMJ 1996; 312 doi: 10.1136/bmj.312.7025.232a (Published 27 January 1996)
Cite this as: BMJ 1996;312:232.2

Access to the full text of this article requires a subscription or payment. Please log in or subscribe below.

Aims of the redesign

The current perception of the journal is that it looks dense, dull, and somewhat forbidding. The aim of the redesign is to liven up its appearance while maintaining its authority. A successful redesign would increase reading by current readers and would attract new readers to the journal. The redesign is explicitly about the appearance of the journal, not its content. …

Access to the full text of this article requires a subscription or payment

Article access

Article access for 1 day

Purchase this article for £20 $30 €32*

The PDF version can be downloaded as your personal record

* Prices do not include VAT

THIS WEEK'S POLL