Redesigning the journal: having your sayBMJ 1996; 312 doi: http://dx.doi.org/10.1136/bmj.312.7025.232 (Published 27 January 1996) Cite this as: BMJ 1996;312:232
- Tony Delamothe, deputy editora,
- Richard Smith, editora
- a BMJ, London WC1H 9JR
Our quarterly surveys suggest that a sizeable proportion of readers believe that the BMJ's layout now looks tired and out of date, and we think that the time has come to redesign it. Our last redesign (eight years ago) was rated a success, and we are keen to introduce only those changes that readers think are improvements.
So far we have sought readers' views on the journal's design by using a questionnaire survey and a series of focus groups. On the basis of the findings, we drew up an initial …
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