BMJ 1995; 311 doi: (Published 28 October 1995) Cite this as: BMJ 1995;311:1154
  1. Alex Paton


    I was delighted to hear that the BMJ (British Medical Journal) had accepted an advertisement for the BMJ (Builders Merchants Journal). It confirmed a long held belief in the abomination of abbreviations and the arrogance of those who use them, expecting others to know what they are talking about.

    Over the years I have collected many examples with a similar potential for confusion. A simple case might be BP: …

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