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Brazil takes steps to control tobacco

BMJ 1995; 311 doi: https://doi.org/10.1136/bmj.311.7012.1046 (Published 21 October 1995) Cite this as: BMJ 1995;311:1046

Brazil's new health minister, Adib Jatene, has introduced legislation which will forbid cigarette advertisements on television before 10 pm. This is a weakened version of the action which his predecessor wanted to take to ban cigarette advertising completely. Although unsuccessful, it led the tobacco industry to enter into negotiations with Dr Jatene, a cardiologist. The new act stipulates that at the end of each advertisement there must be a spoken health warning because about 40 million Brazilians are illiterate.

Such a climbdown is perhaps not surprising in a country that has no …

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