Hello, PravdaBMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6995.1681a (Published 24 June 1995) Cite this as: BMJ 1995;310:1681
- Tony Delamothe
Having missed the Magazines '95 conference, I am indebted to Magazine News for details of a talk given by Sly Grice, the group advertisement sales director of IPC Magazines. Ms Grice was discussing the dramatic growth in new magazine titles and extolling their individuality. “Each magazine has a fingerprint. It's a club. A whole identity. Magazines are the currency of conversation,” she enthused. According to her there is no such thing as a passive reader: they are all paying attention. And then I came across the launch issue of NHS Magazine, published by the External Communications Unit of the NHS Executive. The good news (and this new publication is mainly good news) is that anyone still lamenting the demise of the executive's Good News Unit should weep no more. NHS Magazine has more good stories about the NHS per …
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