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New checks aim to curb misleading advertisements

BMJ 1995; 310 doi: https://doi.org/10.1136/bmj.310.6990.1288 (Published 20 May 1995) Cite this as: BMJ 1995;310:1288

The British Advertising Standards Authority has cracked down on misleading health, beauty, and slimming advertisements after its research showed these areas to be prone to exaggeration. A two week spot check of the national and regional press and a variety of consumer magazines in January found that over two thirds were acceptable, and one in 10 broke the authority's codes.

There were …

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